Marketing Strategy & Execution

For Tech Startups & SaaS → You need a marketing function that fuels pipeline and revenue growth, not just brand awareness. I build and execute data-driven demand generation strategies that align marketing with sales—ensuring that every campaign contributes to customer acquisition, retention, and ARR expansion.

For Nonprofits & Social Enterprises → Mission-driven organizations can’t afford to waste resources on marketing that doesn’t engage. I create audience-first marketing strategies that drive donor engagement, program participation, and advocacy growth—all while staying true to your mission.

📌 Example: At the Jesuits of Canada, I shifted marketing from brand-first to audience-first, leading to a 400% increase in engagement and 50%+ growth in the fundraising pipeline