I'm a storyteller at heart—a marketing leader who’s spent over 12 years turning bold ideas into measurable impact for both tech startups and mission-driven nonprofits.

My journey began with a passion for journalism and evolved into a career where data meets narrative. Whether steering a centuries-old nonprofit through a transformational rebrand or building an enterprise marketing engine from scratch at a fast-growing startup, I believe that marketing is about more than just numbers—it’s about creating authentic connections.

I’ve built scalable marketing systems that not only drove $16M in revenue but also transformed engagement—growing audiences by 400% and expanding fundraising pipelines by over 120%. By seamlessly blending data-driven strategies with compelling storytelling, I help organizations break free from inefficient, fragmented approaches and unlock their true potential.

For me, every campaign is a chance to turn challenges into opportunities and inspire action. I’m here to empower mission-driven teams to tell their unique story in a way that drives both purpose and performance.
I'm a storyteller at heart—a marketing leader who’s spent over 12 years turning bold ideas into measurable impact for both tech startups and mission-driven nonprofits.

My journey began with a passion for journalism and evolved into a career where data meets narrative. Whether steering a centuries-old nonprofit through a transformational rebrand or building an enterprise marketing engine from scratch at a fast-growing startup, I believe that marketing is about more than just numbers—it’s about creating authentic connections.

I’ve built scalable marketing systems that not only drove $16M in revenue but also transformed engagement—growing audiences by 400% and expanding fundraising pipelines by over 120%. By seamlessly blending data-driven strategies with compelling storytelling, I help organizations break free from inefficient, fragmented approaches and unlock their true potential.

For me, every campaign is a chance to turn challenges into opportunities and inspire action. I’m here to empower mission-driven teams to tell their unique story in a way that drives both purpose and performance.

Values deep rooted in my DNA

Impact-Driven Growth

I ensure that every marketing initiative I lead directly contributes to measurable growth, whether in revenue, engagement, or mission impact.

Impact-Driven Growth

I ensure that every marketing initiative I lead directly contributes to measurable growth, whether in revenue, engagement, or mission impact.

Impact-Driven Growth

I ensure that every marketing initiative I lead directly contributes to measurable growth, whether in revenue, engagement, or mission impact.

Authenticity

I believe the most effective marketing is rooted in truth, building trust through genuine storytelling and meaningful connections.

Authenticity

I believe the most effective marketing is rooted in truth, building trust through genuine storytelling and meaningful connections.

Authenticity

I believe the most effective marketing is rooted in truth, building trust through genuine storytelling and meaningful connections.

Strategic Execution

I don’t just create plans; I take ownership in bringing them to life, ensuring they drive real results.

Strategic Execution

I don’t just create plans; I take ownership in bringing them to life, ensuring they drive real results.

Strategic Execution

I don’t just create plans; I take ownership in bringing them to life, ensuring they drive real results.

Curiosity & Adaptability

I embrace change, continuously learning and evolving strategies to stay ahead in an ever-shifting landscape.

Curiosity & Adaptability

I embrace change, continuously learning and evolving strategies to stay ahead in an ever-shifting landscape.

Curiosity & Adaptability

I embrace change, continuously learning and evolving strategies to stay ahead in an ever-shifting landscape.

Mission Alignment

I only do work that matters, ensuring that every marketing effort reflects the deeper purpose behind an organization’s goals.

Mission Alignment

I only do work that matters, ensuring that every marketing effort reflects the deeper purpose behind an organization’s goals.

Mission Alignment

I only do work that matters, ensuring that every marketing effort reflects the deeper purpose behind an organization’s goals.

My work

My work

My work

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$4M

revenue generated

Turning Enterprise Relationships Into Revenue

I built and scaled Limelight’s ABM strategy, generating $4M in enterprise revenue and increasing pipeline by 50%+, engaging major clients like BMW, GM and Scotiabank through hyper-personalized, data-driven outreach

Read more

$4M

revenue generated

Turning Enterprise Relationships Into Revenue

I built and scaled Limelight’s ABM strategy, generating $4M in enterprise revenue and increasing pipeline by 50%+, engaging major clients like BMW, GM and Scotiabank through hyper-personalized, data-driven outreach

Read more

400%

avg. YoY revenue growth

Building Momentum Through Strategic Growth

I executed a data-driven, multi-channel marketing strategy at Uberflip, helping fuel a 400% revenue surge by optimizing lead generation, expanding brand reach, and strengthening sales enablement​.

Read more

400%

avg. YoY revenue growth

Building Momentum Through Strategic Growth

I executed a data-driven, multi-channel marketing strategy at Uberflip, helping fuel a 400% revenue surge by optimizing lead generation, expanding brand reach, and strengthening sales enablement​.

Read more

$3M

YoY revenue

Redefining Sales and Marketing Alignment

I drove a $2M in YoY revenue (~40%) for three years at Sales for Life through scalable demand generation, ABM, and inbound marketing.

Read more

$3M

YoY revenue

Redefining Sales and Marketing Alignment

I drove a $2M in YoY revenue (~40%) for three years at Sales for Life through scalable demand generation, ABM, and inbound marketing.

Read more

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